Rethinking value: Purpose-driven design as a business model

The era of B-Corps

Purpose-driven business models are on the rise. With over 3,563 organisations across 74 countries are certified B-Corporations, who are committed to becoming more compassionate and accountable as a business to their community. Purpose-driven means that the brand is making a deep connection with consumers and are doing more for communities. Where every decision made by the business positively supports the world and people that populate it.

The true power of purpose-driven business models

Which factors can influence purpose-driven business models? How can you improve your organisation in any sector to support society?

It starts with you

Designing a purpose-led business model is not easy!



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Daniel Tuitt

Daniel Tuitt


Innovation | Strategy | Making a difference through writing, listening, talking and doing